Life and Times of a Sweet Demon

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Wednesday, November 04, 2009

9 Baadlon Mein Lal Saand...

Did you see the new Cloud 9 ad on tv? It goes like this, womand in red is walking by a riverside, when she sees a bull standing nearby. The bull sees the red, and starts charging towards her. She runs in the woods, the bull in hot pursuit, till she reaches a tree that has a monkey eating something red. The monkey throw the red item down to her, and it turns out to be the Cloud 9 energy drink. The woman drinks up, is charged up, and rises up...like a cloud. The bull retreats

Geddit?

The woman wearing RED is running from a BULL...and when she drinks the energy drink, she rises...like a CLOUD!!

As far as being an effective ad goes, this ad completely fails, because the product comes at the end, with no clue about what it might be at the beginning. This is not even a good revenge ad, since the RED and the BULL are more prominent than the CLOUD (speaking of which, there was no symbolism for the 9). And as far as being subliminal ad goes, the message that one gets is more for Red Bull than for Cloud 9.

Tuesday, October 27, 2009

For the bookworms...

A nice litereay blog I stumbled upon while surfing the intar-nate:

http://sandyi.blogspot.com/

A lady, Sandhya Iyer, reviews the books that she reads, here. I am tempted to read quite a few of those, like Romancing With Life by Dev Anand, and Star From Another Sky. It was a surprise to find a review of English, August there. That book brings back memories...Do have a look at teh blog

Tuesday, October 20, 2009

Whats you score?

The Telegraph has published a list of 100 novels that everyone should read. The list is quite intersting, and it is nice to see Rabindranath Tagore and R K Narayan represented in there. But not for Swami and Friends, its for Waiting for Mahatma...haven't read that one. Also missing from the list is Joules Verne. The father of sci-fi was not a great writer? His novels are not must erad. One has to just erad Juorney To The Center of the Earth and Around The World in Eighty Days to find out just how imaginative and entertaining thay are. Not adding his novels in the list is a great oversight. Another oversight, if you include graphic novels, is The Watchmen by Alan Moore. anybody who thinks that graphic novels or comics are for kids shoud read this novel. It is anything but a kid read. It is rightly called the greatest graphic novel ever.
I know of two people who visit my blog who are avid readers, so come one you two, whats your score? As for me, I have read a solid ten of these hundred novels, and am in the process of reading an eleventh (Ulyses, for the past eleven years :-P).

Monday, October 19, 2009

More Random Humor

Another joke, filched from the intar-nate:

What did the bolt of fabric tell his daughter when she threatened to run away to India?

“Go ahead … you’ll be sari.”


If one day I vanish, please assume that I have been sued by people for steling their jokes, and am hiding in the Himalays...and I have a Big Foot..

Saturday, October 17, 2009

Happy Diwali...

Heres wishing my regular viewers (4 at the last count), the occasional bhatke hue log and googlebot a very Happy Diwali and a Prosperous New Year!! May you get what you wish for.


Send a picture Scrap - 123orkut




Life is Good...

* What a day!! I quit my old job, and a hired by another company, all within a minute!! Economy doesn't get any better than this!!

* I was craving for dark chocolates for the last few day, and my company's diwali gift is, yes, you guessed it, dark chocolates!!

* People worth following on Twitter, Homer Simpson...sample this... Memo to Bruce springsteen: you rock!

Monday, October 12, 2009

I'm Tweety...

I have been micro-blogging on Twitter for the past few days, and it feels like I am updating my status on a social networking website. Micro-blogging is over-rated.

Saturday, October 10, 2009

Wake Up Sid - A Review

Wake Up Sid is a simple story of an clueless boy finding his meaning in life. It is Lakshya, but less violent and patriotic. The premise is simple, straight forward and predictable, but that does not make it any less fun. Quite the opposite, Wake Up Sid is a sweet, refreshing coming of age tale, told with a light touch, with able actors and a love for Bombay (yes, its Bombay, not Mumbai).
Right from the first shot, we are introduced to Siddharth, aka Sid, a clueless rich kid. He does not know what he wants in life, for him, its just from one moment to another. One look at him, and you know that he does not know where he is going. Any more attempt at looking clueless, and he would look stoned. We witnesshim trying hard to prepare for his exams and getting distracted while studying, only to flunk in his final exams. But it does not seem to worry him, and all he wants to do is hang out with his buddies. While at a farewell part, he meets Aisha Banerjee (Konkana), he opposite, a new girl in the city, out to make a career for herself and gain independence. Over the course of the movie, the opposites gel, Sid finally wakes up to life and responsibilities.
As with other Dharma Productions movies (K3G, Dostana), this movie is also quite unreal in its outlook. The Bombay they exist in is clean, hip and rich. Sid seems to be too rich to be true, everyone seems to speak in only English. Loaded with such unrealities, the movie was bound to suck, but the fresh approach to the subject is what saves it. Full marks must go to the director for that.
For one, there's the view of Bombay, seen in movie after a long time (after Kaminey, lol). There's the necklace, the bombay skyline, the night sky. Without going into specifics, the movies manages to capture a slice of Bombay.
Performance-wise, the actors do a commendable job. Ranbir is spot on in his portrayal of the clueless Sid. Konkana as the no-nonsense Aisha is perfectly cast as his exact opposite. Anupam Kher as Sid's frustrated fater seems bored as the rich businessman, but redeems himself when he scolds Sid for failing his exams. There is pain in his voice as he scolds at him for talking back at his mother. Supriya Pathak as Sid's mother gets on the nerves when she tries to speak to him in broken English. She is meant to be an endearing character, but fails to do so. The rest of the cast of friends are one dimensional in character development. All are true friends, eager to help.
The music of the movies gels with the going-ons. It sets the mood for the tone of movies. Of special note are 'Ek Tara' and 'Shaam Tanha' by Agnee. If you havent heard that song, hear it, its a very nice soft number.
And then theres Bombay. I did not notice it initially, but on reflection, the entire movie is shot in Bombay. This makes it the second move after Kaminey to be shot entirely in that city (there was Sankat City as well, but that was before Kaminey, and really, that movie does not matter). This Bombay is not the gritty Mumbai of Kaminey, rather it is pleasantville, People here are rather good natured, things happen on time, a girls can come to this city and get invited to a collgege farewell party, meets a guy who walks her back to her hostel, later finds her a place to live, sets her place up, and later moves in with her. Totally unbeliveable, but there are certain shots of the city which make it worth it. Theres the shot of the city at night as Sid and Aisha sit on the rooftop, the shot of Bombay rains, the Ursula apts (did i get the name right?).
Overall, the premise and execution of the movie tende to make it unrealistic, but the finer points like the music and the locations and the actors lift it to above average.
Recommended viewing.

Nitpick: Its Not Just Jazz By The Bay, not Jazz By The Bay.